Booster is thrilled to partner with Gen Energy and Hyundai to support the fueling needs of vehicles deployed for the 2026 FIFA World Cup in Los Angeles, Seattle, and San Francisco! Transportation is just one piece of a massive logistical undertaking like FIFA’s World Cup, and mobile fuel delivery is a fueling solution that helps organizers keep budgets lean.
Across the country, fleets of co-branded Hyundai SUVs have been deployed to cities that will host games in June and July. Before handing these vehicles off to event staff and FIFA players, Hyundai needed an energy partner that could guarantee full tanks across the fleet in every location. Their official national energy partner Gen Energy came to Booster for help in California where permitting can slow down fuel delivery teams without local footprints. Within days of our partnership agreement, we were able to deploy the needed Smart Tankers and fuel to every lot and every vehicle.
The Challenge: Fuel Delivery On A Tight Schedule
Gen Energy came to us with tight deadlines to meet in locations that required complex permitting. The SUVs needed to be fueled with unleaded gasoline at each staging lot. Our team was able to step in to deploy the Perfect Boost with our Smart Tankers as soon as the request was processed – all without needing new permits, new supplier relationships, or additional logistics conversations.
Booster Offered:
Coverage across Seattle, Los Angeles, and the San Francisco Bay Area within a tight, fixed window for fulfilment.
Fast deployment to each staging lot of 50 vehicles.
Flexibility to absorb late-stage scope additions if necessary.
Gen Energy initially reached out to Booster to handle a single staging lot in the San Francisco Bay Area. Booster’s team was able to service the first local fleet with the tightest deadline – less than 5 days from initial request. After seeing our team in action, Gen Energy expanded the request to deploy our tankers in both Seattle and Los Angeles just days later so that we could meet FIFA’s needs.
How Booster Delivers Reliably Even When Fulfillment Windows Are Tight
High-profile, fixed-date deployments at an event like FIFA’s World Cup don’t leave room for fueling logistics to hit delays or for fueling partners to scramble for permits. When a tournament, product launch, or major event has hard deadlines, every staging-lot vehicle needs to be ready on time, and a single regional vendor backing out can put the whole timeline at risk. Booster was an ideal partner for Gen Energy because we already operated in all three locations, allowing us to deliver seamlessly with a single contract negotiation followed by a seamlessly coordinated response.
Booster Provides The Same Perfect Boost Across Our Regions
At each staging lot, Booster delivered approximately 500 gallons of unleaded gasoline across roughly 50 Hyundai SUVs at each location, bringing the totals to roughly 1,500 gallons delivered to 150 vehicles across the three states. Because Booster already has established fuel delivery permits in California and Washington, we could service vehicles directly on site without any additional local vendors or connections. With every site fulfilled by a Booster Smart Tanker, the Hyundai team did not have to coordinate off-site fuel runs for each individual SUV, saving their team time and money.
Fuel Delivery Fulfilled On Time Despite Last Minute Needs
Responding to last-minute, multi-city fueling needs with a single point of contact and consistent service across regions demonstrates the power of Booster’s design. Even when other providers have to step back because of inventory, permitting, and timing, we are ready to respond and deploy our service professionals immediately thanks to our centralized fleet management platform that communicates across our fleet of Smart Tankers. For fleets that regularly face similar tight-turnaround moments, Booster also offers emergency delivery as a standing capability.
Whether your team is preparing for a single high-profile event or supporting a growing fleet across multiple locations, Booster can help keep every vehicle fueled and ready. Contact our team and find out how mobile fuel delivery can simplify your next deployment.