Retail Incentive Programs vs. Mobile Fuel Delivery

Fleet management can be extremely costly.

You invest in equipment, fuel, and staffing to get your products and services to your customers, and the costs just keep coming as equipment degrades, fuel prices fluctuate, and staff turns over. To complicate things further, to deliver services to your customers, your fleet has to be fueled and the options for cost-control can seem endless.

On the surface, there are two big opportunities for your team: retail-based fueling options (aka traditional gas stations in your local community) and mobile fuel delivery (tankers bring fuel directly to your fleet’s lot and fill your vehicles regularly).

Programs that the recognizable fueling giants offer can look appealing – the promise of saved pennies on the gallon sounds like savings – but the trade-off of pennies on the gallon for additional minutes looking for the right gas station doesn’t add up. And, if your company is also chasing any environmental goals or decreased carbon footprint, retail refueling starts to look pretty wasteful.

National retail fueling companies offer perks like an extensive network of tens of thousands of fueling stations, tiered rebate systems that incentivize higher fuel purchase volumes, and integrated tools for expense tracking and fraud prevention. However they also require drivers to allocate time for refueling stops that can take them off track and open the company up to the risk of theft and threat to safety, plus the rebate benefits may really only benefit fleets of certain sizes, leaving out smaller fleets that are looking for ways to optimize as they scale.

Price-per-gallon discounts in retail-based fueling programs are limited: max 30¢ off by the 3rd fill, and they open fleets up to risk and inefficiencies by requiring driver engagement, station visits, and time out of service. For most fleets, retail rewards programs may appear attractive, but their actual value is superficial while mobile fuel delivery models deliver structural cost savings, not just per-gallon discounts.

Mobile fueling partners like Booster offer efficiency that eliminates driver downtime and out-of-route fueling detours, flexible fueling windows, lower emissions, and even better fuel theft prevention. How? On-site convenience that brings the gas station right to your lot. And bringing the gas station to your fleet can do a lot more.

While retail-based fueling programs can offer good incentives for individual drivers or de-centralized small fleets, mobile fueling programs like Booster provides:

  • Higher operational ROI for fleets with 5+ vehicles or fixed-yard operations;
  • Labor cost savings from avoided fueling time can often exceed 30–60¢/gal equivalent in total cost;
  • Offers enterprise-grade controls and insights that retail programs cannot.

You can even get the best of both worlds with Booster. Our WEX integration allows customers who benefit from retail-based fueling rebate programs like Shell Card Business Flex will see their budgets reflect mobile fuel delivery efficiency and cost savings right alongside their retail rewards.

Contact Booster today to learn more about our competitive cost savings for fleets and local businesses of every size, and we can get your team started with simple, efficient, affordable fuel delivery right to your lot.